1. How It Works? The Zara Kids Casting and Selection Process:

At Zara Kids, we follow a unique and professional process to discover young talent:

• Children are usually discovered by our Disney fashion designers or casting crew in malls or through schools.

• Once approached, children are invited for a one-time audition.

• Auditions take place in high-end studios across major cities (Mumbai,Chennai,Delhi,Bangalore,Pune,

Kolkata), usually on weekends or bank holidays.

• During auditions, kids are required to smile, pose and showcase their natural charm.

• Selections are based on market value, photogenic features, and confidence.

• Results are usually announced the same evening and the parents are notified about the same via msg or call. 

• Selected children proceed to a professional “Look Shoot”, which acts as their passport into the industry.

• This look shoot is mandatory and chargeable, but all the grooming and training sessions are provided to the selected kids free of cost.

• Children usually get their first TV commercial within 15 days of selection.

•  After selection,the parents of the selected kids are required to speak to the head of the company,Dr.Avinash Gupta & select any one of the packages that is sent to them. 

 • The parents are required to transfer the amount for the selected package within 2 hours of speaking to Dr.Avinash Gupta into the account of Zara Kids via IMPS. 28% GST is applicable .

 • We do not accept Cash or Cheque .

 • Once the payment is made a letter of acknowledgment along with the receipt of payment is sent across to the parents . 

2. Mode of Auditions:

There are two modes of auditions:

A. Studio Auditions (Preferred):

• Conducted in-person at our studios.

• Face-to-face interaction helps assess the child’s confidence and screen presence.

• Children are photographed by professionals to evaluate photogenic value.

• Parents must arrive on time as per the designated slot.

B. Home Auditions:

• For those unable to travel.

• Structured guidelines are provided in advance.

• Parents must ensure compliance with all instructions.

• Video must be submitted as per the specifications sent .

Note: Children must wear bright-coloured clothes and appear natural. Avoid over-preparing.

4. Demonstration & Remuneration:

We focus exclusively on television commercials — no print ads.

• Non-contractual ads: Suitable for newcomers. M

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• Payments range from ₹80,000 to ₹1,00,000 aper day.

• One shoot = 8 hours (1 shift). Overtime = extra half-day pay.

• Payment is made to the parents of the kid on the same day, post shoot.

• Contractual ads (for advanced talents):

• Tie-up with one brand only.

• Payments range from ₹2 to ₹8 lakhs per ad.

• Commercials involve top celebrities (e.g., Ranbir Kapoor, Ranveer Singh) and brands like OREO, Cadbury, Kinder Joy, Make My Trip, Manish Malhotra campaigns, etc.

• Professional makeup vans, assistants, and 100-120 crew members ensure a smooth experience.

5. Our Staff:

Our staff consists of elite professionals, and we expect mutual respect:

• Top designers like Ritu Kumar and Manish Malhotra lead our styling teams.

• Our photographers are trained to work with children and extract their best expressions.

• A full crew of stylists, assistants, designers, and child coordinators ensures safety, fun, and professionalism.

• Foreign teams and Disney professionals often conduct look shoots and campaigns.

Respecting our staff is non-negotiable, as they uphold the high standards that define our brand.

6. Why Choose Zara Kids India?:

• Television Commercial Specialists: We exclusively focus on television commercials — not print, not theater, not social media ads — only TVCs, which are the highest-paying and most prestigious format in the entertainment industry.

• World-Class Portfolio Shoots: Shot by internationally acclaimed photographers, including teams that fly in from abroad for our signature “Look Shoots” — a child’s official passport into the industry.

• Celebrity Endorsement & Exposure: Our brand ambassador is Allu Arjun, and children often get the chance to work with top Bollywood stars including Ranbir Kapoor, Ranveer Singh, and others.

• Free Training & Grooming: We offer complimentary training, grooming, and soft skill development to prepare your child for the screen, runway, and camera.

• Global Opportunities: Many of our children go on to shoot for international brands and locations, opening doors to global modeling and acting careers.

• Annual Talent Hunts: Every year, we conduct exclusive auditions in select cities, selecting only 20 children per city to be groomed, styled, and launched under our banner.

• Top Fashion Collaborations: Our designers include legends like Ritu Kumar, Manish Malhotra, and international stylists who ensure that every child is runway and camera ready.

• Luxury On-Set Experience: Kids shoot in celebrity-grade studios, complete with make-up vans, assistants, stylists, and production teams of 100+ people, ensuring safety, care, and comfort at every step.